02 Research for audience

Up to now we have been studying representation in the media. The term refers to the construction of aspects of reality such as people, places, objects, events cultural identities and other concepts being shown as a certain way in the mass media. This will help as research for the ideas behind my audience and what appeals to them and how certain things in my project should be presented. We've looked at pictures of famous people and wrote connatation and denotation on them to see how they are presented. Its also given me to use photoshop for the first time where we designed our own perfume advertisement, choosing background, perfume bottle and model.
It's helped me further analyse pictures as we wrote a short essay about a fashion photograph. Stereotyping is another thing that we have covered, how certain groups are labeled. We went further into this by researching into a typically stereotyped music group, which will help for the magazine task, my choice was the emo music scene. This is a highly stereotyped music scene where by most emos are labelled as promoting death and other disturbing activities. However this was not to my personal preferance so I then went on to research indie rock music, which I eventually decided on.